If you sell a product or provide a service, blogging will provide your business with innumerable ways to convert leads into sales.
It is also a way to keep your audience up to date with your company, a way to help a specific group of people by providing tutorials, information, on a certain topic.
In these modern times, every website or business needs to invest a little time into blogging.
Because bloggers and marketers know how to write blog posts that communicate your point concisely and capture the reader’s attention.
In this article, we walk you through the writing process for your blog, and we provide you with some tips and tricks on how to write the perfect blog post for your website/business.
Before diving into what to do in order to know how to write the perfect blog post, we have to highlight what makes a blog so powerful for a website.
As an established business, you rely on customers to keep buying your products or services. However, as a new business, you can rely on blogging to reach potential customers and grab their attention.
Your blog lives on the internet and technically stays there forever. Companies like Google, Bing, or Yahoo Search crawl every website on the internet to find content that matches users’ search queries.
When you do a Google search, Google (search engine) provides you with the best content that matches your search.
As long as the content is well researched, well written, and accurate.
As a business owner, the more you write about your services/products, the more you increase your chances to get discovered online.
As long as your content is good enough, you also need to make sure there is a demand for the type of content you are writing about.
How would one know what to write about and how to write it? This question leads us to the first thing you need to consider before writing a blog post:
1.Keyword Research.
What is Keyword research? As the name implies, it is the process by which you look for popular terms (keywords) that people search online, so you can use those keywords in your blog post to maximize the chances of Google suggesting your post to more users.
In this process, you get to gain a deeper insight into your potential audience. You get to learn about their buying/reading behavior, which topics most resonate with them, and which companies they engage with.
Why is Keyword research so important? The keyword research process is a crucial step before writing a blog post because it shows you vital information, such as where you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for.
Keyword research can tell you what people are searching for, rather than what you think they are searching for.
For starters, you can use tools like Google Trends, to see what’s trending at the moment, and what people are searching for. Google trend is user-friendly, and it is also easier to read the data.
If you’re slightly more advanced, you can upgrade to SEMrush.
With SEMrush you get the full package when it comes to marketing! They offer an SERP tracker, site health checker, traffic analytics, backlink checker, and much more.
2.Blog Outline.
What is a blog outline? Before writing a blog post, you need to give it some structure, you need to layout your topic and points of conversation.
Doing this helps with the flow of your article.
This technic gives you a general idea of what you’re going to write, it’s the road map, the structure, or the foundation of your blog post.
Planning your content with a blog outline also helps you save time, and it certainly can help you become a better and efficient writer.
It helps you train your thought process and keep you from growing a wandering thought process, or what we call writer’s block.
This process makes things easy for your readers by using a logical layout for your blog posts. Each post should have a clear beginning, middle, and end, with plenty of headings and subheadings guiding readers along the way.
3.Use writing tools (Text Editors)
What is a writing tool? These are tools that help you write better content and become more efficient as well.
We are humans, and every time we write, our content is subject to typos, and many other types of mistakes.
Writing tools typically take care of small mistakes, and they allow you to focus on content creation.
The most popular and efficient writing tool at the moment is Grammarly.
Grammarly is an online text editor that reviews spelling, grammar, punctuation, delivery, and delivery mistakes in real-time.
There is a free version and a paid version of Grammarly. The free version still allows you to write and edit your text for free!
Here are other writing tools (text editor) you might want to consider if Grammarly is not appealing to you:
Some of these text editors are free, and others are not, it’s up to you to decide whether or not they serve their purpose in relation to your work.
4.Stunning images (Create thumbnails that get clicks)
As the saying goes, a picture is worth a thousand words. You need a thumbnail for each post you write.
On top of a catchy title, a thumbnail is the second most important factor when it comes to CTR (Click through rate).
A thumbnail is your (potential) audience’s first impression of your content, and you want to make it a good one.
Having a stunning image as a thumbnail encourages users to click on the post see what it’s all about.
Besides a thumbnail, you should also use additional images to illustrate what you’re saying in your post. This can be related to your headings, subheadings, or simply just the content.
Buzzsumo finds that blog posts with images receive two times more engagement than those without. Blogs with images also get shared more on Social Media.
Images also help boost your SEO rankings. An image shows search engines that the page is valuable and engaging. Therefore, more useful to users.
When it comes to pictures, you can use stock-free images to illustrate your ideas or take your own pictures.
What are stock-free images? These are generic photos or illustrations created without a particular project in mind. However, the owner makes these images free to use by anyone online. These images can be used for marketing purposes, websites, business, book covers, and more.
Here’s a shortlist of websites that offer stock-free images that you can start using today:
Ps. When taking pictures for your blog post yourself, make sure the subject/product is:
- In a well-lit area (Take these photos during the day or have a good lighting setup)
- Do not upload large files (If you’re uploading the images to your website)
- Optimize your images so your website load faster
- Do not upload blurry images, use high-quality images only
- You can use your cell phone considering how good phones have gotten, or you can use a DSLR camera
Depending on your niche, you can also use infographics to present, support, or better illustrate your text.
Many studies have found that the human brain processes images faster than text.
Infographics keep your audience engaged for a longer period of time and also help the readers absorb your content easily.
Creating infographics can be intimidating at first. But websites like Canva have made it easier to create stunning infographics in less time and effort, for free!
What is Canva? It is an online free graphic design platform that allows you to create stunning infographics. These could be for social media, presentations, and more. Canva is a free platform and also offers a paid plan.
Ps. You can still get work done using the free version. You can learn more about the paid version here.
You can also use screenshots for illustration purposes. It all depends on your niche and the type of content you are writing about.
Here’s a bonus of things you should take into consideration when writing a blog post:
1. Check what your competition is saying and doing
Remember how we talked about Keyword research? When you do keyword research, you want to check your competitors to see what kind of post and keyword they are ranking for.
This technic gives you a general idea about your target audience’s interest and what type of content they consume.
This process also requires you to check the search volume.
What is a search volume? This is a metric that shows how many people are searching for a particular query. When you write your blog post, taking search volume into account is vital because it reflects the popularity of the query.
Ideally, you want to find keywords with a high search volume and a low rate of search competition.
In other words, find popular keywords that do not get enough coverage from your competitors. This allows you to educate or inform your potential audience with little to no competition.
2. Make sure you provide value (are you answering a question, fixing an issue, or helping?)
Regardless of your niche, your blog connects you with a relevant audience, it boosts your traffic, which can eventually turn into leads. You communicate with your audience through your blog.
Whether you’re providing news about your company or news in general, people come to your blog because you pick their interest, and they stay because you provide some sort of value.
Any valuable information you provide can turn a curious reader into a customer or returning visitor. Do not write what you think people need, rather check the marketplace and see what people want instead.
3. Interlinking
When it comes to blog writing and SEO, you want to maximize your chances to rank higher.
What is interlinking? It is an SEO technic where you link other related articles in the current post you are writing.
Both users and Search Engines use links to find content on your website. This technic signals to Search Engines that you are providing rich content by linking other blog posts or pages.
It helps reduce the bounce rate and can increase the ranking for a particular keyword. It also helps Search Engines to crawl your website better and understand your niche.
4. Write like you are talking to a fourth-grader
We have all been taught to write a certain way in school.
Online writing is completely different from what you’re used to. People land on your blog post because of a certain interest, so you want to make your point concisely and go straight to the point.
It might sound silly, but humans now have an attention span shorter than a goldfish.
Considering this statistic, you want to make sure you are using a fourth-grader reading level. In other words, make your sentences as clear, and as short as possible without using any fancy words unless relevant in your niche.
You also want to break it down into short paragraphs because they are easier to read and understand.
Forget everything you’ve learned in school and write as you speak. Unless that’s your niche and you’re required to write on an academic level.
5. Use headers and bullet points
This goes back to the blog outline process. Using headers and bullet points gives the reader a structure when quickly scanning your post.
It gives the reader a quick idea of what to look for when they scan your content, it helps them go straight to the point, get the information they need. Hoping this will keep them reading due to the value-packed post you have written.
6. Use power words in your title
What is a power word? It is a word used by copywriters or bloggers to trigger psychological or emotional responses.
They are called power words because they are so persuasive that readers simply cannot resist clicking on headlines that have these words.
Here is a list of power words used for SEO: Rank Math Power words.
Writing blog posts can be consuming, and we understand that. It is okay to take your time when writing a blog post.
This entire process can take two to three days depending on the niche and the word count.
7.We can help you write blog posts (How to write the perfect Blog Post)
We also understand how overwhelming this process can be when you are trying to grow your business by handling multiple tasks, and this is where we step in to help you!
We can take care of the writing aspect of your business, we can produce quality content in less time so you can focus on other tasks.
As we already established, blogging provides your business with innumerable ways to convert leads into sales. And in these modern times, every business needs to invest a little time into it.
As bloggers and marketers, we know how to write a blog that communicates your point concisely and captures the reader’s attention.
Whether you have a story to tell, or you would like some coverage around your product, or a simple blog post, we will deliver a professionally written article within 1-3 days.
Some of the niches we specialize in are:
- Tech
- Online marketing
- Business
- Social media
- Photography
- Blogging
- WordPress
- Design
We conduct thorough research on industry-related topics, generate new and accurate content, and proofread articles before submission.
Order a blog post Here!
Contact us here if you have any questions regarding the writing process or delivery.
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